Sports Sponsorship Brokering - For Brands & Rights Holders
Sponsorship should be one of the most powerful tools in sport. Too often, it isn't.
Because the deal isn't right, the process took too long, or the relationship was never built on a solid commercial foundation.
PLUS brokers sports sponsorship deals that work for both sides. Whether you are a brand looking to invest in sport, or a rights holder with commercial inventory to monetise, we manage the full lifecycle - from strategy and valuation through to negotiation and signature.
We work with both sides of the sponsorship market.
Sponsorship Acquisition
You are a business looking to enter sports sponsorship - or to get more value from an existing sponsorship strategy. You want to make sure you are investing in the right properties, paying the right price, and getting the right commercial and brand outcomes.
We Help You:
Define your sponsorship strategy and objectives
Identify and assess the right rights holders - across football, motorsport, and other relevant sports
Negotiate the deal, including rights packages, activation commitments, and commercial protections
Manage the full acquisition lifecycle so your team doesn't have to
Evaluate ROI and assess performance against your objectives
We only recommend partnerships we genuinely believe are right for you.
Sponsorship Sales & Revenue Growth
You are a football club, sporting event, arena, or other rights holder with commercial inventory to monetise - shirt sponsorship, naming rights, stand naming, digital inventory, hospitality, or broader partnership packages.
We Help You:
Value your sponsorship inventory and define your commercial proposition
Develop a go-to-market strategy by category and territory
Identify and approach the right brand partners
Negotiate and close deals that deliver genuine commercial value
Structure long-term partnerships - not just short-term transactions
Our team has brokered and delivered over £50 million in lifetime sponsorship deals across careers spanning the biggest rights holders and events in the UK and internationally.
Our Experience Spans:
Major Naming Rights Deals
Shirt and kit sponsorship deals for football clubs
Title sponsorship of sporting events
Major talent sponsorship deals
Long-term strategic partnerships across football, rugby, cricket, and entertainment
International sponsorship across EMEA, MENA, APAC, and Americas
What sets us apart.
No Conflicts of Interest
We do not operate a book of competing clients. When we represent you, our focus is entirely on getting you the best possible outcome.
Full Lifecycle Management
From the first briefing call to the final signature, we manage the process - including strategy, identification, approach, negotiation, and close. You don't have to chase anything.
Commercial Rigour
Every deal we work on is assessed and structured with commercial discipline. We make sure you know what you're getting - and what you're paying for it.
Speed
Sponsorship deals die when they lose momentum. We keep deals moving and get to yes - or to a clear no - faster than most.
Whether you're a brand or a rights holder - we'd love to hear from you.
All conversations are handled with discretion.
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