Running a football club is unlike running any other business. The pressures are unique, the politics are complex, and the stakes - financial, reputational, and emotional - are high.
PLUS works directly with football club owners and chairmen to bring clarity, structure and strategic direction to their organisations. We act as a trusted, experienced sounding board - helping you make better decisions, avoid costly mistakes, and build a club that runs the way you always intended.
This service is designed for:
EFL Championship, League One, League Two and National League club owners
Newly appointed owners who want to get the fundamentals right from day one
Established owners who recognise their club could be better run but aren't sure where to start
Chairmen and boards looking for independent, experienced advisory outside of their immediate management team
Five areas of focus.
Operational Structure
Many football clubs operate reactively - responding to crises rather than managing proactively. We help you build the right operational framework: clear roles, accountable leadership, and processes that actually work.
Strategic Clarity
What is your club trying to achieve in the next three years? On the pitch, commercially, and within the community? We help you define and communicate a clear strategy that your whole organisation can align to.
Leadership & People
Hiring the right people, managing performance, and building a culture of accountability is one of the hardest parts of running any organisation. In football, it's even harder. We bring an objective, experienced perspective to your people decisions.
Commercial & Financial Oversight
From sponsorship and matchday revenue to cost control and wage structure - we help owners understand the commercial levers available to them and how to pull them effectively.
Stakeholder Management
Supporters, local authorities, the EFL, the media - football club owners manage a wider stakeholder environment than almost any other business owner. We help you navigate it with confidence.
We embed ourselves as a trusted extension of your leadership team.
We don't produce lengthy reports that sit on a shelf. We work with you - in meetings, on calls, in boardrooms - to make real, practical progress.
Engagements are tailored to your specific needs and can range from intensive short-term advisory to ongoing retained relationships. Everything is handled with complete discretion.
Why PLUS?
Our Co-Founder and MD, Ajin Jacob Abraham, spent years as Commercial Director for City Football Group India - one of the most sophisticated multi-club ownership operations in world football.
We are not consultants who have read about football. We have been inside the rooms where these decisions are made.
A confidential, no-obligation conversation about your club.
All conversations are handled with complete discretion.
Book a Confidential Conversation