The Sports Business
Partner for Football
Club Owners,
Investors & Brands
Closing the right deals. Building better clubs.
Without the faff.
Running a football club is unlike running any other business.
The pressures are unique. The politics are complex. And the stakes - financial, reputational, and emotional - are high.
Whether you're an owner trying to build a better club, an investor navigating M&A, or a brand looking for the right sports partnership - you need an advisor who has genuinely been inside the rooms where these decisions are made and has actually closed deals.
Not one who has simply read about them.
The Politics Are Complex
Supporters, boards, regulators, media - football club ownership sits at the intersection of business, sport, and community in ways that conventional advisory rarely understands.
Time Kills Deals
In M&A and sponsorship, momentum is everything. Slow-moving advisors, conflicted intermediaries, and opaque processes cost clubs and investors real money.
The Stakes Are High
Financial, reputational, and emotional. Getting this wrong doesn't just affect your balance sheet - it affects your club, your community, and your legacy.
“We are not a large agency with a portfolio of competing clients. We are a focused, senior-level team with deep industry networks.”
Four areas of specialist expertise.
We work where sport and business meet - acting as a trusted extension of your team to get the right deals done.
A boutique firm - and we believe that's a strength, not a limitation.
We Work For You, Not Against You
We don't carry a portfolio of conflicting clients. When we work with you, our full focus is on getting you the best possible outcome. No Peter paying Paul.
We Move at Your Speed
Time kills deals. We operate with urgency, act as a genuine extension of your team, and handle the complexity so you can focus on the big picture.
We Do the Right Deals
If it's not the right deal for you, we'll tell you. Our reputation is built on long-term relationships, not short-term commissions.
We Bring a Global Network
With experience across City Football Group, the EFL, National League, international M&A, and sports sponsorship acquisition - our network is genuinely global.
£70m+ in Lifetime Deals
Our track record speaks for itself. We have a proven history of closing deals that create lasting value for our clients.
Across sports sponsorship acquisition and M&A deals. Our experience spans club acquisition (buy-side and sell-side), naming rights deals, shirt and kit sponsorship deals for football clubs, talent sponsorship deals, and long-term strategic partnerships across sport and entertainment with a specialism in football.
Our clients are serious about making the right moves in sport.
We work across the football ecosystem - with owners, investors, brands and rights holders who understand the value of getting the right advice.
Football Club Owners & Chairmen
EFL Championship, League One, League Two and National League clubs looking for leadership support, a fractional CEO, or help navigating a transaction.
Investors & Family Offices
Buy-side and sell-side parties seeking expert advisory on acquiring, selling or investing in football clubs. We know what the process looks like from the inside.
Brands & Marketing Directors
Businesses looking to enter or grow their presence in sport through meaningful sponsorship - with a team that can manage the full deal lifecycle.
Rights Holders
Clubs, events and organisations looking to maximise their commercial sponsorship inventory with a broker who understands both sides of the market.
We have been inside the rooms where these decisions are made and closed major deals.
PLUS Sports & Entertainment was founded on a simple belief: that the people who own, invest in, and build partnerships around football clubs deserve better advisory than they typically receive.
Our Co-Founder and MD, Ajin Jacob Abraham (AJ), spent years at City Football Group - one of the most sophisticated multi-club ownership operations in world football. Combined with our broader team's experience across club operations, M&A, and sports development, we bring a genuinely informed perspective to our partners.
We are not consultants who have read about football. We have been at the table when deals were structured, when leadership decisions were made, and when clubs were transformed.
Making a Difference - We actively support programmes that use sport to create opportunity for young people. From grassroots football in Mumbai to disability sport in India and youth inclusion programmes in Greater Manchester, giving back is built into who we are.
Our Track Record
Whether you're an owner, investor, or brand - we'd love to hear from you.
No pressure, just a straightforward conversation. All enquiries are handled with complete discretion.
Discretion
All conversations are handled with complete confidentiality. We understand the sensitivity of football transactions.
Response Time
We aim to respond to all enquiries within 24 hours.