Most EFL and National League club owners are doing the job of three or four people. They are the decision-maker, the strategist, the dealmaker, the fire-fighter - all at once.
The result is reactive leadership, missed opportunities, and exhaustion.
PLUS offers a CEO-as-a-Service: a senior, experienced CEO available to your club on a fractional basis - giving you the strategic leadership you need, without the cost, commitment, or risk of a full-time hire.
Also known as a fractional CEO.
This model gives you access to senior CEO-level expertise for a defined number of days per month. You benefit from everything a full-time CEO would bring - strategic thinking, operational oversight, commercial leadership and stakeholder management - but at a fraction of the cost.
It is not consultancy. It is not advice from the sidelines. A fractional CEO is embedded in your organisation and acts as a genuine leader within your team.
Who This Is For
EFL Championship, League One, League Two and National League club owners
Clubs that need strong leadership at the top but cannot justify or afford a full-time CEO salary
Owners who are founders or primary investors - not career football executives - and want experienced operational leadership alongside them
Clubs going through a period of growth, transition, or difficulty that requires focused senior leadership
Five core responsibilities.
Sets and Drives the Strategy
Defines clear short and medium-term goals for the club. Ensures the whole organisation is aligned and moving in the same direction.
Runs the Day-to-Day Operation
Oversees department heads, manages operational performance, and keeps things running efficiently - so you can focus on ownership and vision.
Leads Commercial Growth
Identifies and drives revenue opportunities: sponsorship, partnerships, matchday, media, and community. Works in close coordination with PLUS's sponsorship brokering capability where relevant.
Manages Key Relationships
The EFL, the local authority, key sponsors, supporter groups, and the media. Your CEO-as-a-Service handles these relationships professionally and proactively.
Builds the Team
Supports recruitment, performance management, and culture-building across the organisation. Helps you hire right and manage well.
The advantages of the fractional model.
A fraction of a full-time salary and on-costs - typically structured as a monthly retainer
Scale involvement up or down as the club's needs change
No lengthy recruitment process - we can be operational within days
A senior operator who has navigated these challenges before, not someone learning on the job
Access to PLUS's broader network in football, investment and sponsorship
Whether you're actively looking or simply exploring your options - we're happy to talk.
All conversations are handled with complete discretion.
Talk to Us About CEO-as-a-Service